




Shanghai International Maternity, Baby, and Children Expo
About This Trade Show
2026 Shanghai International Maternity, Baby, and Child Industry Expo (CBME)
Date: July 15–17, 2026
Venue: National Exhibition and Convention Center (Shanghai) – No. 333 Songze Avenue, Shanghai, China
Organizer: Informa Markets
Frequency: Annual
Exhibition Area: 320,000 sqm
Visitors: 100,000
Number of Exhibitors and Brands: 3,500
Products & Exhibits
Baby & Children’s Food and Beverages: Infant formula, dairy products, branded children’s foods, nutritional supplements, beverages, etc.
Baby Care Products: Baby bottles, nipples, breast pumps, feeding utensils and cookware, toothbrushes, teething toys, shampoo and bath products, skincare items, cleaning and safety products, etc.
Strollers, Children’s Beds & Safety Seats: Baby strollers, baby walkers, scooters, bicycles, tricycles, cradles, car safety seats and accessories, children’s beds, infant chairs, kids’ chairs, high chairs, baby safety gates, children’s room furnishings, bedding, etc.
Kindergarten Equipment & Facilities: Kindergarten interior design and decoration, eco-friendly flooring, floor mats, kindergarten environment design, safety management software, kindergarten facilities, kindergarten buses, kindergarten tableware, children’s bibs, disinfecting wet wipes.
Early Education Supplies: Touch-and-read pens, repeat players, learning machines, children’s smart watches, kindergarten books, children’s publications, school bags, stationery, drawing supplies and tools, play dough, animation and audiovisual products, multimedia interactive products, early childhood education products, prenatal education items, sensory integration equipment, plant specimens, handicraft courses, game-based courses, science experiment courses, children’s reading materials, left/right brain development teaching materials.
Toys: Drones, educational toys, building blocks, interlocking toys, puzzles, model toys, board games/desktop toys, intellectual toys, electronic and electric toys, plush toys.
Children’s Financial Products: Banks, insurance institutions, etc.
Service Providers: Children’s hospitals, scenic spots, zoos, botanical gardens, amusement parks, food centers, children’s products malls.
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